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Webinars are a great way to promote your product or service. Here are 17 tips that can help you when you are putting on a webinar Read More

Pop-culture connects. It is about shared experiences and memories. It's a GREAT way to spice up a business-blog and readers LOVE it! From Elvis to the Beatles, from Ghandi to Watergate, from Warhol to '67 Chevys, get it in your blog Read More

One of the best things about having your own business is that you do not have a boss telling you that your idea isn’t any good. You have the freedom to come up with all these ideas, but do you take action? As there are no shortages of ideas coming at you, how do you sort through them and take action on the ones that apply? I think it comes down to a couple of questions:

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Better to be hunted than hunt. Better to let people buy than to sell. I could go on with more lame metaphors, but the point I want to make is that – creating an information rich, education based marketing machine and putting it in the way of ideal prospects is the surest long term marketing momentum generating strategy. (By the way, the Internet is the greatest small business enabler of this strategy ever created. Read More

So you’ve decided to take the leap and get your small business online. The first thing you need to ask yourself when planning your website is why you have decided to created a website in the first place. This is the first installment in a series focused on building a professional and dynamic WordPress site that will help you achieve your business objectives. Topics will include everything you need to know about selecting a host, choosing themes, how to get started with e-commerce, SEO, and more. Today we’ll start with the basics for refining your reasons for creating a small business website Read More

Is expecting honest ethical behavior glossed over when developing important business relationships or is it the important issue that all else revolves around Read More

Play School is a half hour children’s program aimed at encouraging a child to wonder, to think, to feel and to imagine. That’s not much different from the goal of most blogs. It occurred to me bloggers could learn a lot from the Play School presenters. Here are some of their tricks that easily translate into great blogging techniques. Read More

“Summertime, when the livin’ is easy” are lyrics to one of George Gershwin’s most beloved songs. Everyone takes it easy in the summertime, right? Wrong. Most small business owners don't because they can’t afford to. However, if they continue to put in long hours with little or no time off, the business may thrive, but their relationships or health may not Read More

I support large sales organizations trying to get the most out of generally very talented people. Unfortunately, many of these people don’t believe it. Or have forgotten it along the way. And it all comes out in a flurry of reasons why I can’t.

Now I’m not a mindless follower of the think yourself rich cult, but I do know (as my Dad often said) “Can’t Never Did Anything. Read More

The expanding field of neuroscience is opening up new insights into how the mind influences preferences and buying behavior. People do not act rationally...we are emotional creatures and what we say is often not reflected in how we act. This post discusses three aspects of how neuroscience impacts marketing. Please come visit http://ideationz.wordpress.com for additional articles and thoughts. 100% ad free. Hoping you will visit and subscribe. Thanks a ton. Rick S. Pulit Read More