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In business, customers, clients and LOYALTY are to be won, earned and prized, not taken for granted. What better place to learn about "butchering" a sale than in...two butcher shops. One where my wife and I walked out angry and disattisfied, one where we are treated like family Read More

That was the basis of a marketing email received a couple of days ago from a software company. I was testing out the free version of the software and as I had not logged in for 60 days they wanted to free up space on their server. If I did not login in the next 3 days the account would be deleted and all the information I had put in. 3 marketing lessons from this are:
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Blog post offering a step by step guide to creating successful marketing emails that communicate directly with customers Read More

Business executives must “own” CRM projects, from identifying goals and objectives to defining supporting business processes and metrics to ensuring adequate funding for implementation and support. Upper management buy-in and leadership is critical to the success of any CRM initiative. Read More

How moving your sales force to following a process and giving them access to technology will increase your sales a competitive advantage. Year over year performance in numerous KPI’s including revenue per account, average deal size, market size and more Read More

Find out how to indirectly promote your Facebook fan page from your personal account, without annoying your friends and inner circles for extra visibility Read More

Is your business taking forever to launch? The article outlines why every business needs a duct tape guy Read More

Entrepreneurs, by their very nature, are usually very skilled at figuring out how to create opportunities out of even the most dire of circumstances.  They regard health care reform no differently. Read this to learn who will ultimately end up paying for it Read More

Do you think that there are too many ads flooding the online space? According to a new study from the Ponemon Institute, marketers using online behavioural advertising; tracking user’s Web browsing habits, are using 75% less of it than they would like to due to privacy concerns. Read More

How Can I Unlock the Business Value of Twitter to Innovate, Interact, Inform?Sega, Whole Foods and SouthWest talk about their use of Twitter and conversations, promotions/coupon Read More