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Network Solutions Senior Vice President Stephanie Leffler talks about how companies can ensure that their Web sites come out at the top of the search engines.

Because being found via sea Read More

A Strategic Action Plan specifically outlines the steps/tasks that are necessary to achieve objectives, & establishes the benchmarks by which the progress is measured. To receive a complementary cop Read More

Organizations the world over are recognizing the benefits of offering career development and coaching to their employees.

It’s a smart move–such organizations measure the results in terms of (1) better employee retention (2) enhanced talent management (3) and higher visibility as “an employer of choice“. Read More

Do you run your blog alone like me? Have you ever wondered, how are you going to be able to post articles on a timely basis, when you’re disconnected from the Internet for a period of time? One solution that I came across is to schedule blog posts.
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Interview with Shama Kabani founder of The Marketing Zen Group and author of The Zen Of Social Media Marketing. Shama discusses how to deal with negative reviews and why social media marketing comes last. Read More

Online video marketing is one of the best ways to get targeted website traffic. Discover three internet video advertising that generate video traffic. Read More

Be on the look out for a business sponsor in a company to help you sell. The business sponsor will typically have wins that they can receive if your product or service is used by their company. Read More

A business reputation can take years to build. It demands nurturing, cultivation and care. One businessman showed me how all of that work can go straight down the toilet in minutes flat. It's a story of the sweet sounds of the late, great Marvin Gaye, engine trouble, a tow truck and the "nightmare" car scenario. Read More

Occasionally, I’ll read an article suggesting that small businesses aren’t seeing the value of social media, the evidence most often cited being a lack of direct sales for some business owners. And each time I want to ask, what were their initial strategies for using social media? What about the other benefits they might see? Read More

Whether you’re a creative type, a business owner or an experienced regional marketer, the proliferation of social media recently can confuse, bemuse and excite in equal measure.

It’s no longer enough to send out monthly newsletters or email campaigns to talk to potential customers – now we’re supposed to actually engage with them, talk to them, and respond to them in real-time across social me Read More