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Have you ever watched a CNN or Fox News Channel report on a small business or entrepreneur talking about his or her company? Readers ask all the time how can I get my small business on CNN? If you’re a regular reader of this blog you know there are all kinds of ways to get this kind of publicity. Read More

Twitter, most affectionately known for its 140 character limit, has become one of the most powerful social media tool in spreading a message. However, what we are not aware of, are the things that go behind a tweet. To developers, they are aware that a tweet contains far more information than the 140 character limit itself.
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The thing about stories is that they are memorable, and they have a takeaway – a moral – that persists beyond the details and facts. Stories, by their very nature and construct, are easy to remember and re-tell . . . and in that re-telling the brand comes to life. Read More

Books in the black can keep you afloat, but the goal should be to get and keep your business sailing through calm and rough waters, safely and successfully. To achieve that goal you will need to consider and plan for the totality of your business. Your vision, mission, internal and external environmental analysis, strategy, strategy implementation, and its evaluation will all determine how succe Read More

This post explains how your sales letters and copywriting must go after the customer’s emotions or you won’t make the sale. Read More

Facebook Fans Vs Facebook Likes Vs Facebook Monkeys it doesn't matter if you know how to adapt. This is true of all business owners. Read More

How do you increase your sales? Potentially by walking a mile in your clients shoes. Includes several questions to ask you clients to help find out what is going on in their world. Read More

Corporate Social Responsibility (CSR) is essentially about doing good and doing well. Generally, it refers to the process of integrating social values and mission within business decision-making process, so as to achieve positive and sustainable outcomes towards the business, environment and the community at large.
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The results of an exclusive recent survey are in, and entrepreneurs are starting to get more optimistic. Highlights of the study include: 52% of entrepreneurs use an iPhone, 36% feel the recession hasn’t hurt their business much and 28% feel 2010 is going to be the best year ever.
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What is risk reporting and what is its importance to the success of a project? Risk reporting is basically a phase in the project management cycle wherein risks are predicted and then properly communicating it to the members of the team as to determine what the best ways are to handle or fix the problem. This is constantly done throughout the entire project life cycle to regularly keep in check a Read More