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Gatekeepers are a pain in the you know what.
All you want to do is talk to the right person in a company because you know that if you do you will be able to convince them that your offering is the best, except every time you call, you are blocked by the dreaded gatekeeper. Read More

Blog commentary is a powerful way to become part of a community on line. Blog authors appreciate comments and readers appreciate additions to the conversation that was started by the blogger. But engage with a view to add to the conversation rather than just as a link building exercise. It will be Read More

Did you see this article about how the Irish need to do less chit-chat and more networking? It got me wondering if this is this a clash of business cultures? Read More

Last night HE came for me. The BUSINESS GRIM-REAPER. Death himself!

He took me on a terrifying journey through the graveyard of failed businesses.

Frightening. Haunting. Other-Worldly. It's where seemingly good businesses go to die! Read More

Your beliefs, your ideas, and your experiences are all very important. But they also make up your biases, and isn’t your biases that really matter. Read More

As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More

Ignoring market and customer trends only hurts your business in the long run. Giving rational reasons why you are not taking advantage of the trends doesn’t really add up. Here's an example. Read More

The entrepreneurship world is not an easy world where you can just go in and achieve success overnight. No, before you can win in a big way, you must surely face the grudges. No successful entrepreneur can tell you that he or she didn’t face any grudges before achieving success in life.

I’m not Read More

Finding the right partner, whether creative, life or business, can be a difficult endeavour. Very few of the people that we interact with on a regular basis, no matter how much we like them, are actually suitable partnership material. Anyone who has been in a relationship can attest to this. Read More

As we’re approaching the end of the 2010 there are numerous developments with businesses using social media. I had predicted that brands will need to figure out how social fits into their overall brand strategy by identifying where the leverage is with social media and how to manage it.

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