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There have been different processes on how to plan an effective advertising campaign for small businesses. It all depends on the system that is adapted by the marketing/advertising personnel you have or the advertising agency you hired.

If you have been working in the advertising industry... Read More

As we enter December and the home stretch, it is a good time to see which of the things you commit ed to put into practice at the start of 2010 you were able to accomplish. On the one hand you still have a month, on the other an opportunity to learn and take something from the experience into 2011 Read More

Did you know that of the 220 deaths on Mount Everest most occur on the way down. That's right, in Business and in scaling the world's highest peak, getting to the top is oftentimes only half the battle.

A look at achieving success and maintaining it... Read More

As salespeople, we are driven to make sales. Most of us are paid based upon our ability to do so.

So I don't blame a salesperson who pursues the easy sale. Sales to low-hanging fruit are just as valid as the sales we made to customers who required a great deal of work on our part. But sometimes Read More

There's a big difference between pleasing and performing. I wonder if customer service is anything to do with customers and service, or just sales & keeping a clean image. Read More

You may believe that your calendar is for keeping track of the appointments that you have with other people, with your clients and your dream clients. Read More

How small businesses should deal with the most difficult and angry customers should always be based on one thing - prevention rather than cure.

Jason Leonard, a 33-year-old Toyota owner from Louisiana suspected that every time he takes his truck in for a service at his local dealership, mechanic Read More

Do your customers like a lot of information before buying? Or do that just want to buy? One size does not fit all customers’ buying decisions and here are 4 areas to consider. Read More

I had the great pleasure of interviewing Jill Konrath of Selling to Big Companies about her excellent new book SNAP Selling. Read More

There are many benefits when it comes to being a freelance writer, or any type of freelancer for that matter, but there are also a few hardships that come along with the job. Remember, the sweet is never as sweet without the sour. The biggest hardship of all is the unpredictability of income. Read More