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In this article we look at why the free trial is so important and how it is one of the best ways to market your product. We also run through some of the do's and don'ts when offering a free trial. Read More

The Business Blog is an opportunity to SELL Yourself. So why do so many lack an effective sales-pitch?

It is THE most overlooked component of business-blogging and the BEST way to screw yourself out of the next client! Read More

Is it enough to simply have a job, an office or organization to work in, and get a get a cheque and the end of the week? Not anymore. A workplace however large or small has to be driven by efficiency and achievement that manifests itself in the form of tangible results for the organization... Read More

You might say friends or family or high profile industry people perhaps. This could be true. Do you know for certain? It is a mistake to think that those who influence you must have influence on your customers.Influencers can be important in the different stages of the buying process. Read More

Succeeding means knowing when you need to apply the science of sales, and knowing when you need to exercise the art. Read More

Marketing globally? Content localization is not only about translating what you already have into another language. You need new stuff, too. Relevant, interesting, accurate, targeted localized content. Need ideas? Here are 8 ways to create customized content using local resources. Read More

Learn the important of having a creation story when building your brand. An interesting creation story is one of the most important building blocks of a strong brand. Read More

Nobody can deny the power of GaGa.

Since bursting on the scene in late 2008 she’s proven herself to be an adept singer-songwriter, businesswoman, and marketing phenom. So…it’s obvious there’s more than a few things she could teach start-up entrepreneurs. Read More

In sales, as in all things worth doing, finishing and follow through are key. Once you execute, you need to review, assess and make adjustments so you can continue to evolve with market and continue to be successful. Read More

Your customer relationships are the backbone of your business, here are 7 tips to improve the bond between you and your market. Read More