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Being a customer service representative in today’s digital age is equally a blessing and a curse. On the one hand, it's easier than ever before to connect with customers anytime by means of a number of various communication channels. On the other hand, customers essentially expect that you'll speak Read More

When a business is small – for example, with less than 50 employees and few defined processes - it is easier to organize, control and track everyday information. However, growing businesses require a better system for information storage, process management, planning, and decision-making. Read More

Any great business was once just an idea and that small idea takes it ahead. The idea behind any business is first discussed and thought about in a group of two or three or sometimes alone. From here only, we can see the importance of chatting between groups. Read More

There’s no substitute for customer service training, but don't overlook these other 7 customer service essentials. Read More

It’s every marketer’s dream.
To lay your head to rest at night with the knowledge that when you wake, your bank balance will be just that little bit bigger.
The passive income dream is common enough among marketers and entrepreneurs. I mean, who wouldn’t want to watch their bank balance grow as t Read More

Price elasticity, or price elasticity of demand (PED), is an economic quantification that measures the responsiveness, or elasticity, of the demand of a product or service relative to a price change. In other words, when prices change, consumer demand changes and price elasticity is a way to quanti Read More

Being a workaholic is overrated. It’s stressful, time-consuming and completely unnecessary.

I’ll be the first to admit it: I’m lazy, and my company thrives on laziness. Read More

If you’ve taken the time to do your reading about SaaS, you’ll know that User Engagement is an essential part of the Customer Success Lifecycle. CEOs and Entrepreneurs have often lamented how business’ focus so much on acquiring new customers, that they forget they have paying customers on board wh Read More

User-generated content is a big reason why consumers interact more with brand posts on Instagram than on Facebook and Twitter.

Instagram is a lot more than just your user-friendly platform for filtering and cropping images. For retailers, both big and small, it’s a haven for brand promotion via Read More

In current 24/7 digital epoch, emerging and fostering long-term associations with consumers is becoming more and tougher. With free and easy access to data on the web, and influential social and quest networks powering consumer demands, corporations worldwide need to generate new ways of seizing a Read More