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The customer is the 'face' and 'reason' for any business activity. No customer, no business- as simple as that. The relationship built with the customer does not end with the transaction, but it is the start of a new rapport. Read More

With the advent of social media, one doesn’t need to be a large corporation with a seemingly unlimited marketing budget. Platforms like Facebook and Twitter have evened the odds and allow even fledgling brands the opportunity to go viral. Read More

If you’re on the fence whether socializing on social media is right for you and your business, know social media reach is tremendous and the intensity of which it reaches people is remarkable. Can you think of any medium in recent time that is as cheap and effective as social media? Read More

Small and medium scale business enterprises often run their business without having an effective CRM team in place. The main reasons may be low financial ability to maintain a CRM technology, manage a CRM team and having limited number of employees to take care of the CRM activities Read More

You might be a skilled programmer, and you may come up with a lot of new and fresh ideas, but the basic point is that, once you have managed to create your software, you will have to find customers in order to sell it and make a profit out of it. Read More

The holiday season is all about those wonderful gifts, new clothes, social gathering and, of course, the good food. You can’t ignore the colorful atmosphere of the festive season and the lovely rush that you see outside and online. Read More

In recent times, it is becoming increasingly difficult for the firms to thrive in the competitive market. Making profit is much more than just acquiring the customers. Getting a new customer is just the beginning. Read More

Ron Shaich is the driving force behind both Au Bon Pain and Panera Bread. Here's his advice for entrepreneurs. Read More

Have you ever thought that you can sell a product or services on social media? If you hadn’t, you should because today’s scenario has been changed. Earlier social media were just used to connect, share and engage people, but now you can do much more. With billions potential active user, social medi Read More

Design thinking is nothing new, however, it is relatively new to enterprise applications. The cognitive design practice driven by organizations such as IDEO has heralded design innovations such as the computer mouse, ergonomic keyboards and a plethora of innovative objects. Read More