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I recently had the opportunity to sit down with Sarah Austin, creator of Broad Listening, a product that among other things helps marketers manage their messaging, and match it to their audience. This is a space which fascinates me and most people don’t have a good understanding on how to grow thei Read More

Gone are the days when convincing customers to make a purchase was the core mantra of marketers. Nowadays, relationship marketing has evolved as a dynamic concept with the emergence of customer relationship management techniques, both offline and online. Read More

The current generation of consumers are equipped with smart phones that provide extensive applications to transact with. Small businesses can take advantage of such mobile apps that are free to download. These help to connect with potential customers and interact with them in a convenient manner. Read More

Maintaining sustainable sales is a core requirement for business organisations specialised in the retail sector. No matter what the kind of industry is, achieving higher sales is the key to earn higher return on investment (ROI) and taking care of working capital requirements. Read More

Starting and managing a successful business is a very complicated task. It involves managing multiple projects as well as people at the same time. Entrepreneurs need to handle the 3Ps – people, process and projects – at the same time. Efficient use of technology can make it a less daunting task. Read More

Event is the remarkable word that portrays multiple aspects through singularity. A singular event can change your perspective, thinking, success and behaviour. Organisation of event and event marketing has gained major attention due to its multifaceted prospects. Read More

If you have a business, then you know the importance of having a website. The problem for many customers is that they want to purchase something online, but can’t find answers to some of the queries that they might have. Read More

Before someone purchases a product online, what do they do? Most consumers flip through the available pictures, check the price, and read the reviews. While many products have a string of glowing reviews, there are always those scathing bad reviews. Read More

The generation has CHANGED & so has the BEHAVIOUR of the buyers. And, to deal with the changing moods of the customer, businesses need to mould their strategies and come up with a fresh and tech-savvy approach.Today the Business has to have a lot of strategies at its disposal Read More

Infographics, like other data visualizations, are popular for their uncanny ability to digest loads of information and present it in a visually attractive and easily digestible format. Here are 10 steps to creating shareable Infographics Read More