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As any writer knows, the hardest part of creating any sort of content is getting started. One of the tricks of the trade is to develop an idea of who it is that you're writing for. Creating a marketing persona for each of your customer groups helps you achieve this. Read More

As entrepreneurs and business owners, we want to get our hands dirty with the daily tasks that define our businesses. At some point though, you need to learn when to pass the baton and delegate. Read More

If you're a small business and have ignored mobile up until this point, you're way behind the eight ball. Chrissie Cole provides us with her mobile tips that small businesses would be wise to heed. Read More

Being able to define your target market in your marketing efforts will translate to a higher rate of consumers turned loyal customers. Choosing, segmenting, and customizing for your ideal customer are three main aspects of effective target marketing. Read More

Having a hard time landing new clients? Utilize the SWOT analysis to identify key areas to focus on closing the sale. Read More

For many entrepreneurs and small business owners, it's impossible to get all your work done from your laptop. Tara Hornor introduces us to a bevy of applications that can help you monitor traffic, adsense revenue, fix bugs on the back-end, amongst other utilities. Read More

Moving from an employee to an entrepreneur can be daunting. Tara Hornor takes us through ways that help you get through this initial intimidation and provides resources for those looking for a jump start with their new business. Read More

Sometimes I can't seem to finish projects that I know I have to get done. That's why I'm experimenting with three types of pressure that will guarantee accountability. Read More

For many entrepreneurs and small business owners, choosing where you 'set up shop' is just as important as what products and services you sell and who you employ. Eric Lyons takes us through two major North American cities and the pros/cons to starting a business in each. Read More

Managing guest posting relationships is one of the most difficult and time consuming tasks in the field of content production -- so who should do it? Learn more here! Read More