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Buyers can be trained, either to share information and collaborate, or to stay quiet because you always interrupt. Read More

I often like to write at my local public library. It’s got comfy leather chairs, it’s quiet, and there’s tons of material all around for inspiration.
This cartoon, for example, came from the back of a book jacket of some recent best-seller.
“This book has it all! Sex! Murder! Suspense …”
You get Read More

The building blocks for successful sales prospecting or lead generation are not solely down to selling skills but a combination of prospect lists with data, accurate targeting and understanding the buyers journey.
Prospecting can be a reluctant or even feared selling activity, especially when the Read More

Still using experience to sell your brand's image? You might want to rethink that strategy. Here's why experience doesn't sell and why better marketing writing does. Read More

How many people in sales really understand the sales funnel, the sales pipeline and the objections that can clog up the process? Success for many companies and start-ups depends on if they can shorten the sales cycle and speed up the sales process. It may come as a surprise to many sales managers t Read More

Even after spending thousands of dollars on your product, design, development and launching, its success remains unsure until you have devised and executed a well planned marketing strategy. Sales are the much needed fuel to running your business. We have listed some of the best strategies to make Read More

It may be old and cliche, but if you don't know how you will get to your destination, you are likely not to reach it. Read More

Here are five tips you can implement right away to avoid the dreaded holiday sales slump. As luck would have it, these tips can also be implemented any other time you’re experiencing a major sales nosedive. Read More

For the past year, the tastes of Americans have been changing. Trends in everything from food preferences to religious practice are in flux. Some of the most interesting changes are reflected in a recent infographic from Foursquare. Read More

What you call it counts. It drive intent, attitudes, actions and by extension results. Don't fool yourself because the buyers can get fooled too. Read More