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One of the many questions you will face as a business is the issue of having a social media presence. Most businesses have a Facebook page, but is that enough? Should you also be pursuing other avenues – like Instagram?

Here's a step-by-step overview of how brands can use Instagram as an effecti Read More

All successful marketers have a well-defined niche. Expert marketers know exactly who they’re talking to throughout every marketing campaign so that they can fully maximise their return on investment (ROI).

Here's how to find your business niche and target your market successfully... Read More

How emotions and bias can influence buying behavior with marketing tips for businesses to leverage and convert more customers...

This infographic explains common biases that influence consumers’ purchasing decisions, including the status quo bias, the loss aversion bias, and the ingroup bias. It Read More

Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make a memorable impression and build buzz that gets people talking about your new ventur Read More

Are you using photos correctly in your content marketing efforts?

Follow these guidelines to ensure you are using photography legally online and in your marketing materials... Read More

The ever-changing social media landscape is keeping businesses on their toes. Just when you think you “got it”, the opportunities shift and the challenges pile up.

Check out this infographic to see how B2B businesses are tackling social media challenges in 2015 and making the most of opportuniti Read More

to get that good PR coverage – and to make sure it is truly jump-starting your business – you have to have a good game plan to maximize opportunities and invest your precious time in efforts that are really making a difference.

Have you ever wondered what PR metrics you should be measuring? Read More

Instead of building the checkout process and then forgetting about it, hoping that it works and assuming it’s as good as it can be, successful sellers work to optimize the experience and grow sales.

Here are three things you can do to create a better checkout experience... Read More

New interactive cards improve on annotations, providing additional in-video promotional opportunities on desktop or mobile.

See how cards work and how to set them up to add visual call-to-actions in your videos that drive engagement & action... Read More

A traditional website is a thing of the past. Today consumers crave interaction when engaging with businesses on the Web. Applying this mindset into an online strategy will help set a professional website apart from the rest.

Here are some key elements business owners should implement to moderni Read More