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Many businesses simply abandoned developing an email marketing strategy in favor of contacting customers and prospects directly on social media... The problem is that businesses spent a lot of time and energy building up their presence on these social media sites that they do not own or control.
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Both platforms - a responsive website and a native mobile app offer benefits, but should one be prioritized over the other? Read More

Facebook was the perfect solution for small businesses on a tight budget. All businesses had to do was build up a valuable fan base and post interesting content to drive traffic to their website or local businesses. Or so they thought.

As the formerly free social media platform turns into a paid Read More

You may not have a passion for bookkeeping, but keeping well-organized business books will simplify your operations in nearly every aspect of running and growing your business.

Here are some simple but effective ways to keep better business books... Read More

The first impression you often make on LinkedIn is with the photo you choose to represent yourself. And unfortunately sometimes a person can be judged by their photo. Do you want to leave an impression that you are less than professional?

Here are 13 “personas” and mistakes to avoid when choosin Read More

Since it went into effect July 1, have you been getting a bunch of emails from businesses and organizations asking for your consent to stay on their list? Yup, me too. Here's a post to answer the question of - do I need to do anything? The answer could be yes, or it could be no. Read More

You want visitors to come back to your site.

And in most cases they don’t.

But, what if I could show you a quick series of tweaks that you can make to your blogs layout which would fix the problem?

Does it sound too good to be true?

I used to think so too until I started making these ex Read More

You may still believe “cash is king,” but studies show that today’s consumers are more profitable to your business if you accept credit cards — despite the processing fees you’ll incur as a result.

Here are some of the business benefits of accepting credit cards for your business... Read More

Looking to expand your reach? The LinkedIn Publishing Platform is a great way to build your personal brand, network and gain exposure in your industry.

Here's how to get started with a topic, write an article and promote it! Read More

The explosion of electronic communication is both a blessing and a curse to our culture.

Here are some tips for making your verbal and written sales communications more engaging in a digital world so buyers take action. Read More