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With their post-Super Bowl ad, Esurance did something innovative with the money they saved, as well as bridged the gap between the offline (TV) and the online (Twitter, YouTube, website), but also reaped some interesting results as far as the social media ROI from the TV ad. The results (and how th Read More

The deceptive nature of astroturf marketing can result in backlash and fines from the FTC. So, what can your brand do to steer clear of it? Read More

How do you bring together Jason Calacanis, The Olympic Games, LGBT Rights, and Influency via Content Marketing? C'mon inside(.com) and I'll show you Influency. Read More

There’s all kinds of statistics out there about how often businesses fail, and what causes them to fail. According to Michael Gerber, who authored The E-Myth, 80% of businesses fail within 5 years. Then, of the 20% that remains, another 80% of them fail between years 5-10. Read More

If they don't already keep up to date on the news in their industry, small business owners should seriously start. The benefit of keeping up to date is being able to plan ahead of the curve, keep track of the moves of your competition and plan for the future growth of your company. Read More

It’s time for your quiz. Who issues Paydex scores? Who issues FICO scores? What is the scoring range for Paydex Scores? What is the scoring range for FICO scores? Which one is most important? Do they both matter? If you know the answers to all of these questions then you pass and there’s no Read More

Getting feedback is vital to the success of our business. Feedback often has a negative connotation, but here is why feedback is a GOOD thing. Read More

As the economy improves, employees are feeling more comfortable with their career prospects. A new Glassdoor survey found that two in five employees expect a pay raise in 2014 and their fear of layoffs is at an all-time low since 2008. Though this speaks to a healthy economy, perhaps most distressi Read More

This blog post is meant to help anyone new to marketing get started with Twitter, an excellent platform to market your business because of its large networks and ease of use in 2014. Read More

Social Media tipping point, converting to buyers, increasing ecommerce sales and much more. This is our community news roundup where we share information from the blogs and other sources we follow. Read on to find out how you can contribute and help make these updates even better. Read More