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Here are some of the copywriting techniques I apply to write successful email marketing – and by successful, I mean noticed, opened, read and responded to. Read them, like them, apply them in your email marketing! Read More

Let’s be honest, finding topics for regular posts can be a little tortuous, especially if your business is a bit boring. Fear not! You can still make your blog interesting. Here is the way I approach blog brainstorming for boring businesses. I think it’s pretty foolproof. Read More

The 2014 Small Business Book Awards are currently accepting nominations in Marketing, Economics, Technology, Startups, and more. What books inspired you? Read More

Crowdfunding flips the traditional notion of startup valuation onto its head. Instead of the market telling you what your startup’s worth, you must identify a number as the project creator before launching a campaign. Read More

By Brooke Brown

2014 has already seen the rise of several different technology for businesses. Mobile computing is trending upwards in popularity, offering businessmen revolutionary utility, convenience and efficiency. These devices work hand in hand with the emerging cloud computing technolog Read More

By Annie Davis

While some people spend their days dreaming about the corner office and adding the word “manager,” to their LinkedIn profiles, others find themselves in management positions almost by accident. Some are born great, and some have greatness thrust upon then. First time managers who Read More

As part of your content strategy, include a plan for ideas, messages and themes that coordinates with your marketing goals and your company’s objectives. You’ll have a solid foundation to guide your content all year. Find out how to get started: http://bit.ly/1iJSdhF Read More

Here's an introduction on building your brand through Instagram. Learn the perks of this social media platform and how to use it! Read More

From inventory management to consumer awareness, there are many ways to use barcode scanning technology; additionally, there are convenient barcode scanner apps available for a variety of mobile platforms. Read More

If you’ve heard it once, you’ve heard it a hundred times: When you’re starting a new business, you need to write a business plan. But what goes into your business plan and how do you make sure that it is going to be an effective tool? Let’s take a look at some big mistakes that can really screw up Read More