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In case, you are not familiar with the social media sphere, that's how you should employ it in your marketing mix? And what are the fundamental building blocks of social media marketing? Then check out this handy infographic created by SocialMediaCenter team, which brilliantly explains the life cyc Read More

In case you are not familiar with this social giant then check out this chart created by milestoneinternet that emphasizes why GPlus should be a core part of your marketing strategies in 2014, and also offers some basics and best practices of G+ with some key performance indicators to measure your Read More

Hubspot's SVP of Sales, Mark Roberge shares his story about how he and his team took Hubspot from a class project at MIT in 2005 to 80 million dollars in revenue in 2013. In part two of the interview, he talks inbound vs. outbound sales, transparency and big data. Get the full story here: Read More

I had a good friend and colleague ask me my opinion the other day about attending a women's expo sell a cookbook she recently published for sale.  She started to the conversation by first telling me she needed some business advice, then proceeded to ask me if I have ever been to an Ultimate Women's Read More

Across the U.S. small businesses like coffee shops and drug stores struggle to compete with national chains like Starbucks and Duane Reade. They fight to stay afloat against the competition and many eventually go under, replaced by the very corporations that priced them out. Many of us are sad to s Read More

Reality check your career, the best colours for your website, keeping in touch on social media, traffic from existing content, mobile friendly WordPress blogs, Six Sigma, E-mail marketing, management teams, content marketing, and managing remote employees all featured on the ten most popular Tweak Read More

Crowdfunding is a new way of raising funds and checking product viability before the project has even been created or published. Here's how crowd funding is building a new marketplace. Read More

Marketing is all about tapping into human needs and desires so that you can motivate your potential customers to buy what you sell. In order to tap into those needs and desires, you have to first understand what they are and, probably the most famous model for examining this is Maslow’s Hierarchy o Read More

Findings from a survey of 528 nonprofits on data collection and usage indicate these three areas are where organizations need to make the most improvement. Read More

When you are looking for a vested partner, your goal should be someone with an entrepreneurial mindset who understands what it takes to not only get up and running, but who knows how to thrive in business and in the digital marketplace.

Due diligence is not a shortcut.Invest in your search. Read More