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It’s been announced since early February, but now, the Twitter-Google partnership is in full operative force. This isn’t the first time the two tech giants have worked together—in fact, Google had full access to Twitter’s firehose of information just a few years ago, until Twitter decided to shut o Read More

Search engine optimization (SEO) is great in theory—if done properly, your business will be more likely to show up in higher search engine results pages, which will bring you more traffic, more potential customers, and hopefully, more conversions. The more money and effort you put into your campaig Read More

Facebook’s popularity among teens and young adults is dropping consistently. How long will it be able to last? Read More

Trends in content marketing often come and go, especially as rising volumes of competition flood the market with similar types of content and oversaturate their shared readership with variations on the same idea. Sensationalized titles have gone in cycles, with different headline tactics rising and Read More

After months or years of constant effort, it's only natural that you'd start feeling exhausted or frustrated with your business. Read More

When iPhones first emerged as Internet-capable mobile devices, it seemed like a novelty. It was a temporary convenience that would allow occasional on-the-go functionality, while users almost exclusively remained dependent on desktop and laptop computers to do the majority of their online work. As Read More

I’m often asked whether blogging is really a necessary part of running a business. This question is most often asked by small business owners who simply don’t have the time or skills to regularly create high-quality content. And even if they did? They wouldn’t have a clue what to write [...] Read More

Social media marketing is a long-term strategy, which means all of your habits have a collective effect on the ultimate results you can achieve. Read More

Keywords used to be the dominant force in the world of SEO. Optimization strategies would live or die by the keywords selected, and daily optimization tasks were all about how best to integrate those keywords, onsite and offsite. Even as updates like Google Panda started trying to weed out the [... Read More

Ah, the elusive “buzz”. As business owners, we chase after it, hoping it will drive traffic and sales. But word of mouth marketing isn’t something you can force; there is no surefire strategy you can use to get people to talk (positively) about your business. Of course, the best way to [...] Read More