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I won’t claim to settle this debate once and for all in this article (because nobody, despite what they might tell you, can accurately predict the future). Instead, I want to explore some critical considerations for the state and future of traditional advertising, including what a “death” might act Read More

Evolutionary biology is the study of how specific species and specific traits came to be through the process of natural selection and other evolutionary mechanisms. Read More

So what do you do if you want to get traffic fast? There are a few options, each with advantages and disadvantages. These are some of the outright fastest: Read More

You can’t just start posting pictures and hope to reap some kind of benefit, though; With social media, you usually need a large following if you want a return on your investment. So how can you build that following if you’re just starting from scratch? Read More

Your brand is your company’s identity, and serves as the crucial foundation to all your marketing and messaging campaigns. Accordingly, most businesses treat their brand as a kind of creation -- and expend all kinds of effort calculating, tweaking and adjusting it the same way they might tinker wit Read More

Over the past couple weeks, the hype over Wikipedia’s semi-formal announcement—that they were building a new search engine—has been massive. Those in the SEO community suspected development of a new engine to take on Google, while Wiki community members got excited about the prospect of a modernize Read More

If you have any experience with modern SEO, you know that link building isn’t just a matter of posting links on external sources and hoping for the best. Nor is it possible to attain any meaningful search rankings without some kind of link building strategy: Read More

There’s no question that entrepreneurs (and employees) these days have it pretty good. A good chunk of the startup process for almost any business can be accomplished by almost anyone with a basic Internet connection and a little bit of time. Read More

Social media affects content marketing and SEO in both direct and indirect ways, and can greatly enhance the overall value of your multifaceted online marketing campaign. Read More

I’ve been in the entrepreneurial community long enough to have seen some strange things. I’ve seen good businesses go under. I’ve seen seemingly thriving startups suffer from cash-flow problems. I’ve also seen some under-the-radar contenders emerge out of nowhere to take over an entire competitive Read More