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This is part part 5 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here's today's 3 Guerrilla Social Media Marketing Tips: 12. Dependent — “The guerrilla's job is not to compete but to cooperate with other businesses. Market them in return for them marketing you. Set up tie-ins Read More

Huh? Did I just hear my customer say that? WTF? Read More

Beware of these customer questions. They can throw you off course! Read More

How should we be training sales people in the new era of sales, Sales 2.0? What are the initiatives and topics we should focus on? That was the topic of discussion for Christian Maurer, the Ultimate Sales Executive Resource. Read More

I can't help but think of Matt Foley on Saturday Night Live. Read More

It take almost as much to explain why you lose a sales as to win one, so why not put it to winning? Read More

Have you ever wondered why a sales person can be a superstar at one company, only to fail miserably at another? That was the topic of this week's episode of the Sales Management 2.0 Podcast with special guest Lee B. Salz, President of Sales Architects. Read More

Article highlighting the four key factors in gaining more and higher quality referrals. Read More

Every best of breed sales organization has a clearly defined sales process that evolves based on market realities. The most efficient way to ensure ongoing execution of the process and that it continues to serve the clients' and the organizations evolving needs is to deploy it through a proper CRM. This presentation show the integration of a pr Read More

If you missed the last post, Compelling Argument Against Cold Calling, it is piece you have to read several times to take it all in. I think there are two key issues. The first is cold calling and the second is lead generation. I'll set the record straight. If you are in sales, cold calling isn't optional. It is a must— but, most organizations are Read More