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n most businesses, between 70-80% of your leads are long term. They're potential clients who pass all your qualifying criteria - but they're just not ready to buy right now. Ideally, you want to begin to build a relationship with these potential clients so that when the time is right to buy, you're in the front of their mind. Unfortunately, Read More

"It's all very well to say 'qualify your bids'", said a company director last week, "but in our industry, a two per cent win rate is the norm." - is that for real??? Read More

Perhaps something that is less often looked at with regards to how sales managers interact with the individuals in their department is how managers use the information that comes to them using sales systems. Do you use it monitor behaviour? How far should one go in using this data in managing your personnel? Read More

Aside from the personal toll, losing highly skilled workers can inflict long-term damage on a business, making it hard to bounce back and forcing managers to spend precious time and money recruiting and training when conditions improve. Yet many entrepreneurs are trimming payroll costs without laying off hard-to-replace employees. Naturally, t Read More

This blog post and podcast article talks about the ability in sales to keep one the most important components of a business continuously providing - its customers. Satisfied customers are the bedrock of any business and maintaining relationships will mean that in hard times they can be relied upon to keep providing business time and time again. Read More

A tongue in cheek post on sales qualification from the view point of a starship captain. How does one navigate new situations and act upon data that comes in about new opportunities...by qualifying the situation continuously. Read More

A new variant of a worm that exploits a vulnerability patched by Microsoft in October has infected millions of users, security researchers say. According to experts, the Conficker worm is using multiple mechanisms to spread. Read More

Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic ca Read More

The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing this is an evolutionary change which will put the tech-savvy at the top of the new social order. Read More

Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More