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Sending out your newsletter and your direct marketing pieces is marketing. Putting your picture on the bench at the bus stop is marketing. Sending out letters of introduction in a target neighborhood is marketing. Dropping off refrigerator magnets with your phone number is marketing. But talking to a prospect at an open house is selling. Cold call Read More

I am amazed how the job market landscape has been transformed over the last 12-18 months. Not so much the actual change but more the speed of this change. All associated stakeholders need to take notice and embrace this change. Read More

One way to avoid an end of quarter rush is to ensure that you start something new every day. Like the old song said, Miss the Start, Miss the End! Read More

A couple of weeks ago, I posted a reader Q & A regarding lead conversion and engaging prospects who are “just looking.” In addition to highlighting reader comments, I also promised everyone that I would share my own ideas if I found anything missing. There's just one tip I would like to add. It's very simple, but critically important! Read More

Personal credibility is something many people have a hard time trying to define. But it's pretty simple: it's all about respect, trust, and being believable. When trying to build your credibility, here are certain things you should try to avoid. Read More

XYZ Corporation, a fast growing small business, spent five nmonths and several thousand dollars preparing their new employee manual. It includes policies and procedures for all employees. That was four years ago. In that four years, the company has Read More

Stuck in a job rut and have no idea how to get out? Feel you have more to offer and haven't reached your full potential in the work you're doing? Confused about your career path and desire more than just a 9-to-5 job, but rather a career that is meaningful and fulfilling? Then this show is for you. Read More

Just as savoring the various dishes of a fine meal rewards you with a sublime gastronomic experience, savoring the steps of the selling process provides you and your customer with a sublime selling/buying experience. Read More

To state the obvious the more you know how your customers think, feel and behave the more successful you will be with your marketing. It takes out the guesswork. Like any relationship it takes time and commitment to gain a deep understanding of your customers. Here is a quick survey for you to take to see how much you do know. You may want to inclu Read More

How businesses can avoid wasting time on social media by setting social media objectives and the right social media marketing strategy. Read More