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In the broadest sense, anything that promotes your business
might be considered advertising, whether it's a radio spot, a brochure, or a booth at a trade show. But the term advertising usually refers to paid commercial messages in newspapers, magazines, radio, television, the Yellow Pages, or outdoor advertising.

Here's a rundown of the key media: Read More

Businesses can innovate and raise the bar by trying new things that will help them stand out amongst the competitors. Read More

So many small businesses start blogs, only to fizzle into mediocrity, or even worse, stagnant pages that haven't been updated in years. If you're looking to start, or simply revive your blog, here are some good pointers. Read More

Here are three ideas to help grow your small business. The trifecta of growth is a way to grow revenue and your client base. Read More

It is possible for any product or service that is viewed as a commodity to become invaluable if the business can create a memorable experience as it moves down a common evolutionary path. Read More

The purpose of any business should be to profitably create experiences that are so compelling to their customers that loyalty is nearly assured. Read More

A good technology road map will show you how technology can serve your needs. Technology need not be a headache. It actually can help you stay competitive and reduce costs. Read More

The past few years have been tough on businesses.  The recession, credit, regulations, taxes, and a myriad of other external factors  have wreaked havoc on the small and medium businesses. Forget about the recession and apply these five principles to grow and prosper. Read More

2010 is the year of smart growth for small businesses. We need small business growth for an economic recovery but tight credit and increasing competition mean it will be more challenging. There are ways that a small business can grow this year in a sustainable way and take advantage of cost savings, the Internet, and new marketing avenues. Read More

The forthcoming Apple tablet can mean huge opportunities for the small business to market their services. Read More