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"... what about the most effective one-two marketing punch for building community AND delivering conversions and ROI? Social Media and Search Engine Optimization – or “Social SEO” as we like to call it." Read More

juggleI know today’s short post might come as a surprise to regular readers of this blog, but even though I promote the heck out of social media use for small business, I see a dangerous side as well.

Some small business folks equate busy with business. The problem with social media usage is it can keep you really, really busy, without producing a dime of business. Read More

Real-time search is a hot topic right now and many claim that this is proof that social media is for real and here to stay. I agree with it adding additional validation that social media is going mainstream, but I have my doubts that real-time search will last, or at least become modified. Read More

2009 saw its fair share of communication faux pas. Here are the top ten worst blunders and lessons we can learn from them. Read More

O.K., let's face it. You can't stay at your computer 24/7 even if your office happens to be in the living room or at the kitchen table. So how do you stay available for customers especially during the Holiday season when you're visiting family and friends. Smallbiztechnology.com has these tips for always staying connected and being able to respond to and serve your customers. Read More

Social media marketing does not have to be rocket science. Many people make it more complicated than it is and tend to shy away from it. They know that they should engage, but still fundamentally do not understand the intricacies and as such, they are missing out on a whole new way of communicating with their clients and would-be prospects. Read More

Sales-based sites are where SEO really comes into its own in terms of return on investment, and it literally is the case that even the smallest tweaks can result in real increases in revenue. So here are seven ways to help transactional e-commerce sites boost their search rankings... Read More

Well another year has come and gone and we await the start of both a new year and a new decade. It’s amazing how fast the last one has passed. They say the older you get the faster that time passes you by. So far that old saying seems to be coming true.

The commercial white paper medium has seen its share of changes in this past year, mostly due to the advent and growth of Social Media. This c Read More

As we begin the new decade in just the next few days, take stock of your marketing efforts and pull together your 2010 plans with this marketing checklist. What will need your attention in the New Year? Read More

Interesting perspectives from 12 months of "Twittering." Building trust-based relationships remains the key! Read More