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Small business marketing communication is important if you want success. What you claim about your product or service can affect your credibility and profit if you can't back up the communication claims. Read More

My final installment, part 4 of these Avoiding bad practices series, addresses the role of segmentation and targeting and how it changed one little business. As a treat, I've written a true story... Read More

Why do you think busi­ness own­ers or busi­ness man­agers would want to focus on blogging if it will not be ben­e­fi­cial to their busi­ness at all? You’re right. You could already say that there should be no more ques­tions as to why more and more busi­ness own­ers are gear­ing towards doing blog­ Read More

From humble beginnings as the manager of a railroad station in small town Minnesota USA, the entrepreneurial spirit took him to the establishment of an EMPIRE!

Find out how he did it in 8 steps! Read More

After hours of slaving away at your keyboard, you’ve finally done it – you’ve completed what could possibly be the world’s most perfect blog post. Your arguments are solid, your sources make complete sense. You were clever, but concise; articulate but understandable. As you click the publish button Read More

My experience has mostly been that how a site looks has little to do with how well it does its job. But you want to make sure that your pages aren't giving negative impressions. Here is an example of where overuse of Google ads and poor presentation will harm conversion rates, links and SEO results. Read More

Business Technology!

Always smaller. Always faster. Always BETTER! Meet the UNIVAC, once mankind's greatest techno leap forward. Now a dinosaur!

Can innovation ever replace that which the human can... Read More

Social media is being touted as the holy grail of business marketing and communications. While these platforms may bring your business some measure of ROI (if used properly), there's still nothing like traditional business networking via email, personal phone calls, and face-to-face meetings. Read More

1983. The Height of the Cold War. Moscow: Incoming American nuclear missiles.

2011: Technology. Computers. Data. Is there still room for the "Human Factor?"

Let's ask the man who once saved the world from Nuclear Annihilation! Read More

As a small business owner do you see yourself as a marketer? Or someone who does some marketing for their brand? If you answered yes to the second question then you are short changing yourself, your business and customers.

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