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In many areas of our lives we have a check up, such as going to the dentist or doctor to see that everything is working okay. With cars we take them to the mechanic who does a maintenance check to make sure everything is running smoothly. The same goes for marketing and here is a simple check list to review what is working and what needs attention Read More

Just like produce at your favorite supermarket or farmer’s market, content and information introducing you and your expertise to members of your social media community, whether BizSugar or any other, must be tantalizing enough to make visitors want to return again and again and of sufficient quality to inspire trust on the part of potential clients and customers about the quality you offer.
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Here are ten reasons why you should write a book with your name as the author, with your face on the cover, with your expertise buttered across the pages in an easy-to read manner designed to impress the reader that you are the undisputed expert who can solve their problems and fill their needs Read More

Pop-culture connects. It is about shared experiences and memories. It's a GREAT way to spice up a business-blog and readers LOVE it! From Elvis to the Beatles, from Ghandi to Watergate, from Warhol to '67 Chevys, get it in your blog Read More

One of the best things about having your own business is that you do not have a boss telling you that your idea isn’t any good. You have the freedom to come up with all these ideas, but do you take action? As there are no shortages of ideas coming at you, how do you sort through them and take action on the ones that apply? I think it comes down to a couple of questions:

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Back in the day, Dad went to work, Monday Through Friday, while Mom stayed home, cooking and cleaning. Dual-income families were very rare...... The Beaver Cleaver family set-up is a rarity, these days. Since the late 1960s, more and more... Read More

I support large sales organizations trying to get the most out of generally very talented people. Unfortunately, many of these people don’t believe it. Or have forgotten it along the way. And it all comes out in a flurry of reasons why I can’t.

Now I’m not a mindless follower of the think yourself rich cult, but I do know (as my Dad often said) “Can’t Never Did Anything. Read More

Buying Internet leads to support your sales team is a great marketing short-cut. You get experts to do the hard work of generating Web traffic, creating compelling offers, and optimizing lead conversion. Typically that all works together to give you reasonable results–more sales and less marketing overhead.

Before you declare success, I want to suggest another step in the lead buying process. A practice that you might even want to make sure you do before you buy anymore Internet leads Read More

Discover 3 simple yet highly effective ways a small business can build an email subscriber list without a website Read More

Luck plays a major role in almost all success stories, but that doesn't mean that success is random. Here are some ways you can manufacture your own luck Read More