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Do you have a loyalty program for your customers? If not, then you could be missing out on a way to capture more sales. Did you know that patronage from loyal customers typically delivers 65% of your revenue? Time to think about a loyalty program Read More

In business, customers, clients and LOYALTY are to be won, earned and prized, not taken for granted. What better place to learn about "butchering" a sale than in...two butcher shops. One where my wife and I walked out angry and disattisfied, one where we are treated like family Read More

That was the basis of a marketing email received a couple of days ago from a software company. I was testing out the free version of the software and as I had not logged in for 60 days they wanted to free up space on their server. If I did not login in the next 3 days the account would be deleted and all the information I had put in. 3 marketing lessons from this are:
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Often we can go a direct path to a goal or objective thinking we are doing the right thing. Sometimes it's better to sit back and look at alternatives first. Look at the choices - direct is not always best Read More

Social media marketing strategy is easy to understand when explained by Jay Baer of Convince And Convert Read More

Marketing in all its forms is an essential part of small business growth. Here are three tips from award-winning small business owners, who explain how they have improved their marketing efforts by better listening to their customers and critics while leveraging online tools to grow new markets on a tight budget Read More

There are three lesson salespeople can learn from Chris Brogan. These include creating value before claiming any, continually work on improving your capacity to do so, and to treat people as if they are important. These simple ideas will make selling you and your ideas easier, and they will massively increase your personal effectiveness Read More

I'm a firm believer that in business, as in life, if you are seeking principles for success, look to nature and the creatures with whom we share this planet! From the task-specialization of ants, to the "web-building" of spiders to the "networking" and pack-hunting mentality of hyenas...it's all there Read More

On the journey to improve communication & collaboration with Social Media it is often not the destination that is the most important, but the route that is travelled to get there Read More

As blogs become an integral, indispensable part of a modern business, competitiveness and pressure to blog mount! A blog has become an added, highly-effective tool to win over the next client. But the pressures involved in blogging your business to success? "Oh my..." Read More