BizSugar.com › User › simplycastguy › Voted

When startups launch new products they often do so without really knowing what the customer wants. This article covers the idea in a powerful book about creating a customer development process that should parallel the tradition product development process. Read More

Does your website content brings you in more business? If not, learn how to create customer centric business website content that works to improve your business. Read More

Sometimes employee decision-making doesn't turn out the way we'd like. What should you do so that you're not stuck in farming micromanagement? Employees need guidelines. There should be a clear delineation of the limits to decision-making without prior approval. Read More

Hold on to your blog archives as I show you step-by-step how to use custom images to get more traffic to old posts! This is a case study showing how I used Canva and PicMonkey to create stellar images. Read More

Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. Startups such as Chirpify have managed to flourish and raise millions with endorsements from folks like Lil Wayne and Snoop Lion. Others go the way of 12Society, an LA subscription co Read More

Takes a totally new approach to innovation, see innovation in new light, answers questions like 'Why innovation is essential for any business ?", "When and how to innovate (reference to open innovation) and what are the consequences of avoiding innovation ?'

Explains product/service life cycl Read More

Are your bulk email marketing campaigns not getting the opens you had hoped for? Review these email tips to improve the open rates for your campaigns. Read More

A popular Internet Baby video by MTS India shows why brand storytelling works. What lessons you can learn from the video marketing campaign? Read More

Gathering social insights in 1 place like "What types of content resonates most with my audience?" and "What social networks should I focus on distributing my content?" can be difficult.

Thankfully, a very cool tool I’ve discovered called BuzzSumo can help. BuzzSumo lets you enter any topic or d Read More

Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how. Read More