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What is Open Rate? When you send out an email via an email marketing service like Mailchimp or Constant Contact, they include alot of great analytical data that tracks what happens with each email you send. One of the metrics that they track is the email's Open Rate. The open rate is exactly that Read More

If your social strategy doesn't involve sharing content from other sources, you could be dealing with Reason #5 Why Your Social Media Sucks. Read More

As a business person or online marketer, we know you have heard of B2B and B2C marketing, but do you know the difference when it comes to email marketing? Read More

By Caron Beesley. Because of a quirk with a local holiday in the District of Columbia, April 17th is the deadline to file your 2011 small business taxes this year. Whether you use the services of an accountant or file your own taxes, there are still some things you can do to ensure you file properl Read More

Now that it’s a new year, we wanted to follow up with our predictions from last year and include some new insights for integrating Google+ with your email marketing campaign. Read More

It takes awhile to build up a business blog. You need to spend time developing it, brainstorming topics, writing great content, monitoring comments, etc. The work that goes into a blog never really ends as long as you want to keep your audience coming back for more. If you’ve taken the time to esta Read More

If you are thinking about hiring a social media expert to manage your social media marketing campaign, make sure you are working with the right kind of social media expert that is a good fit for your business. Here are five types of social media experts: Read More

Have you ever thought of an exit strategy as a part of your business plan? Can your business continue if you could no longer run it tomorrow? The question that arises in your mind would be, “why should I think of an exit strategy when I’m not ready to sell my business?” As a business owner, you nee Read More

Review of Cinco Squared a brand marketing, loyalty program and fundraising software. It streamlines the process of marketing and brand loyalty easily. Read More

There are certain things that all very-successful franchise owners do, and I've listed 10 of the most important here. Check out this franchise blog post, and please pass it on to those looking at franchise ownership...and that want to win! Read More