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To put a “spin” on the way that you look at the 2012 Presidential Race, here are two amazingly effective lessons that you can apply directly to your next email marketing campaign. Read More

The PR Verdict; “B” for hitting the recurring complaint head on. This is a major but subtle shift in positioning for Obama Read More

It is often said, “When you don’t pay for the product, you are the product.” This is absolutely true of Facebook – our personal information is the product being sold to advertisers. It’s like an admission fee to get all the fun of Facebook. Read More

Are the cobwebs starting to collect on your blog, Facebook Page, and Twitter feed? That could be the reason #8 why you aren't seeing results. Read More

Many bloggers who make money blogging advocate building a strong email subscriber base, and they do this for a couple of reasons. Read More

Targeting customers based on their needs as opposed to demographics can improve sales significantly. Here are the tools you can use to uncover customer needs . Read More

In today’s economy, offering discounts, sales and price cuts is almost essential for a small business hoping to attract and keep customers. But did you ever stop to think that price cuts or discounts could actually be driving your customers away?
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Having a budget and tracking expenses vs income is important for small business survival. If you are just starting out, have a one-person home business and want to save some money, here's a helpful free resource you can use... Read More

Quick Response (QR) codes are not new. These are the digital squares that are found nearly everywhere. Users scan the code with their smartphones in order to visit a website that contains exclusive information. What retailers are now discovering is that QR codes can be used to enhance the in-store Read More

People are always overwhelmed with balancing their days. We forget about the simple things we can implement to stay as productive as possible. This post highlights 5 tips for staying productive. Read More