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A pipeline full of hot leads is the only indicator of an active and successful B2B business. Businesses need to attract potential clients by creating and sharing content that interests them and then follow up with those who engage with it – an approach popularly known as content marketing. Read More

We hear that selling out is a bad thing. But, as a freelance writer, sometimes it’s more about selling out on your own terms. Read More

At some point in your life, you are likely to need to change jobs. No matter the reason, one of the ways you can advance your career is with the help of a career coach. Read More

This article will serve as a fresh look at the world of blogging. Blogs can help boost small businesses, yet many small business owners don't know what to expect. This post will give them 19 things to be on the lookout for as they start their blog. Read More

Given the past year and all the challenges it held for small business owners, now more than ever the quality of adaptability is a prerequisite for small business owners. Looking for advice on how to promote a flexible strategy? Business owners can use these tips to find out how. Read More

An active and engaging social media page can be great for creating publicity for your dealership and reaching out to new and current customers. There are many benefits, yet it can take time to do effective social media management for your dealership. Read More

In preparation for our Get Social Austin event on March 4th, we interviewed Gabrielle Tuschak, Co-Founder of Go Local Austin and sponsor of the upcoming event, to discuss the importance of local business. Read More

You already know that there are many ways to improve your PPC performance, but improving your AdWords Quality Scores should always be a priority! Having low quality scores can impact your bottom line by effecting how much you pay per click, but it can also prevent your ad from showing up all togeth Read More

By Aileen O'Neill

As a firm of accountants we have recently commenced a social media campaign for our practice and from this we have gained some valuable experience and knowledge on various social media platforms, including Twitter.

Twitter is a very simple, yet efficient way for accountants Read More

Alex Pejak goes through the 'four Ps' and 'four Cs' of marketing, stressing the importance of looking at a deal from the customer's perspective. Read More