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Making sales is actually a two-step process. Step one is getting broad recognition from a good publicity campaign. Step two occurs at your point of sale. Read More

Are you ready to take charge of your blog and truly inspire your fans? 52 Weeks of Blogging Your Passion will help you come up with enough posts to keep you writing for an entire year! Read More

Here are some tips to make your small business leaner, meaner, and more profitable while also saving the planet. Home business ideas to save money and the earth. Read More

It’s easy to justify cutting marketing costs all together in a down economy. Why? Because you’re looking at it from the wrong perspective. Marketing isn’t a cost – it’s an investment. Read More

Spending on cloud services by small businesses is growing. This post looks at the main reasons of why SMBs are increasing SaaS business apps spending. Read More

Own a small business and wondering how to use Twitter Marketing to generate leads and grow sales? Use the following tactics: Read More

The days when you locked and loaded your career in school, and then blasted away down that same narrow path the rest of your life, are gone, never to return. Career survival today requires thinking and acting like an entrepreneur starting a business, staying nimble and resilient, willing to pivot, Read More

Craig Elias, the author of Shift, goes over numerous sales and marketing points in this segment from an hour long interview. In this segment, Craig talks about Sales Lead Process. Read More

PRSA is thumbing the eye of its community and is stubbornly going to stay the course. It doesn’t care what the community has to say and it’s going to adopt one of these three tragic manifestations of a definition anyway. The trouble with that logic is if no one else adopts PRSA’s definition, then Read More

This is where the rubber hits the road. You’ve started a blog. You’ve got this marketing things down pat. You’ve got accounts on sixteen social media sites. Read More