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Every cold call needs to serve as a conversation starter for lead generation, ultimately leading to a new customer. If your opening lines are starting to sound “worn-out,” it’s time to take a fresh look at your telemarketing and appointment setting tool box and see what you can replace.
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Host a blog carnival: a roundup of timely posts from other bloggers, concentrating on a particular area of interest. Your colleagues write the posts, then you assemble, fold, collate, and link to them for presentation to your regular audience. Read More

Core values define any company's destiny. Facebook outlines its 5 core values in a letter included on its SEC filing for IPO. Learn how we can also achieve Facebook's great success by reflecting on these values and principles. Read More

One dominant trait I’ve noticed, no matter if the publication is located in Silicon Valley or Down Under, is an enthrallment with the startups led by innovators and entrepreneurs just out of college, or not even out of college yet. Read More

Franchise News Update: A new franchise association has been launched, and it's based on total transparency and ethics. Interestingly enough, it's kind of under the radar. Well, it was... Read More

A new year; a new business. If that goal is on your list of 2012 resolutions, then listen up. Naming a new business can be a creative struggle that haunts you in your dreams. You want it to be catchy and clever, but you also don’t want it to be so obscure people won’t recognize it. Read More

In the current economic scenario, small businesses and startups would welcome any financial help they can get. Once they have tapped funds from their friends and family, they may turn to investors who are willing to invest in their business. However, one must keep in mind that investors don’t write Read More

In order to grow your business you need to build your audience. Here are some examples of how rock bands dazzle their fans with suggestions for how you can too! Read More

There is another reason to collaborate that you may not have considered: word of mouth marketing exposure. Read More

An interview with Bryan Jowers, co-founder of Giftiki, about the importance of building a cult rather than a culture when building a company. Read More