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With their post-Super Bowl ad, Esurance did something innovative with the money they saved, as well as bridged the gap between the offline (TV) and the online (Twitter, YouTube, website), but also reaped some interesting results as far as the social media ROI from the TV ad. The results (and how th Read More

The deceptive nature of astroturf marketing can result in backlash and fines from the FTC. So, what can your brand do to steer clear of it? Read More

This is a follow up article to an earlier commentary on workplace loans. As opposed to just saying don't apply for these loans, I wanted to offer an alternative. Personal loans from Prosper are that alternative. Read More

I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy. They have high hopes for increased website traffic, email subscribers and sales. Read More

How do you bring together Jason Calacanis, The Olympic Games, LGBT Rights, and Influency via Content Marketing? C'mon inside(.com) and I'll show you Influency. Read More

There’s all kinds of statistics out there about how often businesses fail, and what causes them to fail. According to Michael Gerber, who authored The E-Myth, 80% of businesses fail within 5 years. Then, of the 20% that remains, another 80% of them fail between years 5-10. Read More

HELOC’s were once a popular financing tool for small-business owners around the country. Then, almost overnight, they were not even among the 10 most common forms of small-business financing. Read More

If they don't already keep up to date on the news in their industry, small business owners should seriously start. The benefit of keeping up to date is being able to plan ahead of the curve, keep track of the moves of your competition and plan for the future growth of your company. Read More

It’s time for your quiz. Who issues Paydex scores? Who issues FICO scores? What is the scoring range for Paydex Scores? What is the scoring range for FICO scores? Which one is most important? Do they both matter? If you know the answers to all of these questions then you pass and there’s no Read More

Getting feedback is vital to the success of our business. Feedback often has a negative connotation, but here is why feedback is a GOOD thing. Read More