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Data is being generated at a really fast pace. To cope with the ever expanding growth of data, we need to have the necessary tools and infrastructure to handle and manage these volumes. In the business world, sales data, financial data accounting data, transactions, inventory, personnel count, ema Read More

Long Tail Keywords are simply a type of keyword phrase with as much as three to five words in the phrase and are collectively more specific than a single keyword. Long tail keywords are more likely to convert to sales than shorter keywords, more generic because it has less competition. Read More

Do the calls-to-action on your website generate leads and sales? Learn how to craft more powerful CTAs with these call-to-action examples and guidelines. Read More

You may well have heard the term 'digital switch over' in recent months and be wondering what all the fuss is about. Read this simple guide to find out more. Read More

When you are looking to take the next step with your business you could consider IT infrastructure automation. Infrastructure automation is the process of streamlining and informing your code processes. This scripting process means that instead of coding by hand to get software to communicate you c Read More

I know some entrepreneurs with successful businesses, and others who seem to have a great relationship with their family, but I can’t think of many who have both. Some people would argue that these two successes are mutually exclusive, but I’m not convinced. Read More

One of the most important features of a web page is the call to action (CTA). It’s a clear statement that tells visitors what to do next or how to reach a goal. When put to use the right way, it can hugely boost up the conversion rates which can translate into thousands of dollar of sales revenue. Read More

Copy writing for the web scares the hell out of most new people looking to start a digital business. Overcoming this fear of sales is important to your success. Without doing so your never going to generate the volume of business your looking for. Follow these 7 simple tips to ensure your copy is d Read More

When running a small business, it’s important to keep track of which tactics are working and which aren’t, so you can adjust your approach accordingly. This seems like common business sense, so I was surprised to read recently that only 25% of small businesses keep track of analytics on their websi Read More

Networking is one the most effective ways to build a profitable business. It connects you with investors, industry leaders and potential customers. There is also proper etiquette to this intricate process.

Find out the eleven golden rules of effective networking that will bring your business to Read More