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Every person who runs a small business knows it takes fortitude. Starting and running a business is not for the faint of heart. To the uninitiated, running a successful business looks easy, just like watching the Olympic gymnasts do flip after flip on the floor exercise. So many people armchair Read More

Most entrepreneurs tend to avoid this area of the business, and as a result are badly surprised by cost realities, and investor expectations. They seem to think that financial projections are simply invented numbers for investors, and not useful. In reality, it’s like jumping in your car for a long Read More

What is the best way to conduct customer service if you are just a small store? Here are some tips and tricks that we use with our online shop. Read More

There is so much content out there on the web that it can be very difficult to get yours noticed. You may be writing high quality posts on a regular basis, but so is everybody else. Well, maybe not everybody else, but it’s doubtful that you are the only one doing so within your niche. If you are sp Read More

One is never too young to start thinking like an entrepreneur. From selling freshly squeezed orange juice on the side of the road, to getting paid for helping your friends with their homework, you realize the value of having a skill or a unique and innovative idea. The world has seen many successfu Read More

Does your email marketing campaign look good on mobile devices like tablets and mobile phones? These tips will help your email function well on most mobile devices. Read More

Coming to the internal factors which influence consumer decision, it is important to note that consumer decisions are the differential combinations of emotional and rational decisions. Read More

As businesses acknowledge the value of business analysis – the result of the absolute necessity to drive business results through projects – they are struggling to figure out three things:
1. What are the characteristics of their current BA workforce, and how capable does their BA team need to be? Read More

With the rapid adoption of The Decision Model, the most frequently asked question is: “How do I convince my organization to try it and eventually adopt it as a standard?” Read More

Just because you set out on one path doesn’t mean you can’t or shouldn’t change direction. Especially when you are not having fun or getting results. Here is a story from an experience I had trying to play a musical instrument that applies to marketing your products or services. Read More