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Having a strong database of leads and prospects is one of the best marketing strategies that a small business can use. But how do you build a quality subscriber list? Simply putting a “sign up here” button on your home page is not likely going to get you the best results. Lets take a look at simple Read More

A contest for women only was held recently. Designed to get the word out that more women should consider franchise business ownership, it was received quite well. And, there's a winner.. Read More

How many times have you heard the phrase “A picture is worth a thousand words”? Maybe because there is an exceptional amount of truth to that statement, pictures have the ability to communicate ideas and feelings a lot faster than text. That is why it is really important to find good high quality Read More

If you decide to open up your dream crafts store on Etsy, or you have one already, I want you to have the information that it takes to turn a nice profit. Read More

We’ve all heard the old joke “In a bacon-and-egg breakfast, the chicken is involved, but the pig is committed.” This quote epitomizes the true essence of commitment. We all know at least one self-professed entrepreneur who claims to committed, but seems to treat it like a part-time hobby, won’t put Read More

As introduced to us by Business Insider, Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.”

Why do brands need help with this? Well, it’s complicated. Read More

Some people are concerned that by giving away their best content in a blog, they will lose potential customers. This article gives you a look at why that isn't true. Read More

Okay, first my conclusion – that as of today, Google et al still value infographics and yes, that value can result in tons of IBLs (incoming back links) that can help build a set of serps that will rise in the rankings. There. Said it. That’s how I feel. That’s what I think. And yes, my clients hav Read More

TEDx posted this entertaining and interesting talk from Rory Sutherland explaining why perspective is so important and how reframing is key to happiness.

Rory gives some great insight into how brands and marketers can refine their message for consumer satisfaction.
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Best practice dictates that site owners should only target 2-5 keywords on any one page of content on their site. Considering there could be 100s of keywords and keyword variations that could potentially be used to optimize your site, narrowing it down to 2-5 is not easy or quick task. I’ve found t Read More