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Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal, attract customers who have the same or similar characteristics to your most valuable customers. Read More

The U.S. economy's worst recession in the post-war era has begun to turn for the better. Yet, despite the fact that the doom and gloom of the past 20-plus months may be behind us, entrepreneurs seeking to buy businesses still find it difficult to get banks to finance their purchases. Fortunately, there are a multitude of other options available to Read More

Considering a social media strategy? Thinking about taking your first steps into the social media pool? Here is a good first step: reading this post. It's by Steven Groves, Chief Evangelist of www.thesocialmediabible.com. This trinity will serve as the foundation for your social media strategy. Read More

Don't have time to coach your sales people? Managers who are not coaching their people will not achieve the highest levels of performance---both with their team and for their organization. One of the most important aspects of the sales manager's job is to develop their people. Read More

That's what my boss used to shout from his office after talking with a salesperson. Read More

It's important that your business be on the “up-and-up” right from the start. Taking care of the legal issues associated with starting a new business will keep you out of hot water in the future. Read More

Here's a great list of 10 characteristic great companies possess. The author is Fred Wilson from A VC blog. Read More

What a great by-product of customer engagement! Read More

Every business should operate with a set of plans — a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you've probably never been without a map or GPS device. Read More

100 Ways To Improve Your Blog Read More