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This program is my way of giving back to the sales and social media community that has helped me build my blog, business network and knowledge base through your great insight, twitter updates, attendance at events and overall enthusiasm to learn and connect. A number of you have asked for more information on the program. Here are the major topi Read More

We already know that Obama likes to moon-light as a stock market guru, but can we be sure that his policies and rhetoric will be good for private business? Well that all depends. Look no further than the proposed budget and the stimulus program. The devil is in the details, as they say.  Read More

Anonymous Banker discusses how banks are slashing small-business credit facilities, and how the Obama administration has stood idly by all the while. Read More

We've been building very specific role based business contact lists for our customers very specific campaign requirements for what seems to be a very long time now. Over this time we have worked with such a range of B2B companies it's difficult to recall every project undertaken especially for those who had a smaller, one time campaign specific re Read More

Decades of research now reveal the secret to making your sales goal! Read More

What if you built a site and all the right people showed up, but none of them bought anything? The traffic is ample and the content is killer with thousands of links, but sales are flat. What if you knew you had the best prices or the most unique offerings in town and STILL no one was buying? Would you realize you probably had some usability is Read More

Landing pages play tremendous roles in serving consumers' information needs and closing sales. In their recent white paper, Consumer Retail: Utilizing Landing Pages for Integrating Online and Offline Advertising Programs, LeapFrog Interactive's Art Director Jeremy Williams and Director of Interactive Marketing Michael Wunsch share a few pointers o Read More

In my previous article, I wrote that public relations may be better positioned than advertising to weather the current storm of major newspapers in financial trouble some of which are going completely digital. An interesting survey was released recently, which not only seems to support this point, but provides an interesting perspective into t Read More

Wall Street Journal reporters were given rules for how to conduct themselves on Twitter and Facebook, including: * Don't disparage the work of colleagues or competitors or aggressively promote your coverage. * Don't engage in any impolite dialogue with those who may challenge your work -- no matter how rude or provocative they may seem. Read More

So, you're company doesn't provide enough training? They won't send you to seminars? Won't reimburse you for books and audio programs? Well, while that is unfortunate (sales managers, what are you thinking?!), we're not going to let you off the hook! Read More