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We're visual people and we often make purchasing decisions based on an image alone. Our vision is our primary sense and we rely on it to make quick assumptions about people and products. This means image can play a strong role in both the branding of your business as well as your profitability. Here are a few ideas on how to use great visuals to m Read More

There are a lot of practical ideas to help any start-up market their new business on a limited budget. To get you started, OnStartups.com has put together 21 Tactical Tips From The Trenches. Read More

Today at Searchology, Google has launched a search results enhancement called “rich snippets” that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with s Read More

Jonathan Ive, designer of the iPod and iPhone, has lost a claim for domain names carrying his name because his name is not a trade mark and because he shuns publicity. His name is not used enough in commerce to be protected, an arbitrator has ruled. Read More

Do you have visitors on your website wanting more information? If you don't provide them easy opportunities to be contacted, you might be missing easy opportunities to better engage prospects. Read More

Astronaut Mike Massimino, who blasted off for space from Cape Canaveral on Monday, sent out the first tweet from outer space. He's known on Twitter as @Astro_Mike. This example shows how Twitter is trafficking off of celebrity and newsworthy events. Read More

What's SHOP? It's a bill in the Senate, supported by Democrats and Republicans, unions and businesses, that would make it easier for small businesses to provide health insurance to their employees. Read more about it here. Read More

While the closing, altering and economic struggles of newspapers is an ominous sign for the media, it puts public relations in a difficult situation. To whom do we pitch? In this article, veteran PR professional Michael Kleiner opines that this doesn't have to be the case and there is still value in and need for public relations. We must harness Read More

Joe is a district sales manager who could work in any industry and for any company. In fact, there are many Joe's in all companies. Joe is just a shade away from being a great manager. Read More

As the leader of your organization, the next 6 months will prove to be more pressure-filled then you may have experienced in years. With decreasing prospects and the cost of doing business increasing, a squeeze on profits is inevitable. Companies will look to cut costs and the first place to start is the sales force. The sales force is your com Read More