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It’s true: creating a good name for your business or products is crucial to long term success. In general, business names should be short, easy to say and spell and the product or business name should “stick” in the minds of the consumer. That much we know. Read More

Michael Gerber wrote a very popular book entitled The E Myth Revisited about the myths of Entrepreneurship. He explained that there are three skills necessary for an Entrepreneur to win. Gerber said that entrepreneurs must posses and exercise all three of the following skills to succeed at business Read More

The selection of the right product or service is critical. In fact, the choice of a product or service for your business can make or break your business. Choose a product that requires significant production capital when you have none and couldn’t find any, and your business is compromised from the Read More

Last week, I began working on my first commercial Facebook marketing project, but faced difficulties deciding where to begin. After doing some research and brainstorming, I came up with 10 questions that I feel all initial Facebook marketing plans should address. Should you find them not useful, le Read More

The mobile space is really gaining ground and increasingly companies and individuals are starting to get more traction through this medium. Just take for instance Read More

Data driven marketing, personalization, customization and more makes the focus on your customers and their needs. And it makes you more money--what's not to like? Read More

If you want to be successful you need to stay organized, prioritize and keep on moving forward. Keep these tips in mind... Read More

In this second post I thought it would be useful to share some benchmarks covering, On Target Earnings, call stats, and cookbooks depending on the sales model you choose. Using worked examples let's examine possible ratios and metrics worth targeting. Read More

Guest blogging is free advertising, and more. Make it effective, get the more out of your guest post. Steal the traffic from a A-lister blog. Find out how. Read More

Google+ hasn't always gotten much respect as a key social media channel for business promotion, but that’s changing. Google+ is growing rapidly and provides some extra benefits that some of the other big players don’t. Read More