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Read about one company's creative and successful initiative to increase employee engagement and reward its customer service superstars. Would it work for your business? Read More

While both HootSuite and Buffer may fall within the category of "Social Media Management Software" I think you'll find that there are stark differences and benefits to each. Read More

Many top bloggers have been installing the G+ commenting system on their Wordpress blogs. As more bloggers try out the new system, many have questioned whether it’s really worth the cost. But, in the midst of the debate over whether not it's a good idea, an important point is getting lost, and that Read More

It does not matter if you are a company President, Operations Leader, Customer Service Representative, Sales & Marketing Director or “name your title”…the need for continuous self improvement is universal. Successful individuals make a proactive effort to continuously develop four Essential Skills Read More

Customers don't care about your company. They don't care about its products. And they certainly don't care about your personal feelings towards your company and its products. To get customers interested in what you're selling, make your sales message about your customers. Read More

Throughout the online marketing industry, there is an element of focus being dictated by recent trends and popular platforms. How does this cause issues for businesses and websites when promoting themselves online.

Includes a guide to selecting an appropriate online strategy for your business/we Read More

The next phase of mobile marketing? Location-based listening, which helps you gather powerful info to drive offers, sales and customer service. Read More

Work as part of a PR or ad agency team doing outreach to bloggers or influencers on behalf of your client? If so, there are some easy steps to follow to make Read More

By Jana Moreno:

Think of it this way: imagine you have your own business with several employees underneath you, and you are there to support them in achieving their targets. You can push them, micro-manage them, and watch everything they do and comment on it (living in control), and it might w Read More

By Robert Renaud:

I have often wondered what motivates people and why they behave the way they do. I recall from my university days the theories of Maslow, who developed a theory to explain the driving force behind our wants. Wants require us to be willing to do what it takes to achieve it. We’r Read More