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Today I’d like to get back to not-so-basic basics: your RSS feed and what you should do with it.

Let’s start from the beginning: RSS stands for “Really Simple Syndication”.

Every blogging platform comes with an RSS feed, so even if you have no idea what to do with it, you’ve got it. Read More

As a small business owner do you see yourself as a marketer? Or someone who does some marketing for their brand? If you answered yes to the second question then you are short changing yourself, your business and customers.

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How you will expose your product or brand really depends on your brand or product but no matter what it is, make sure you expose it subliminally rather than shoving it down your market’s throat. Some common ways of doing branding is by putting your logo on plastic cups, plates and decorations... Read More

Effective branding can help your business attract better customers and charge higher prices. A strong brand identity is at the heart of a strong brand. Read More

As I mentioned previously, I’m using discussions with customers, prospects, partners and peers, and my own research and analysis to help compile this list. Now let’s continue and get into the next batch of trends to watch for this year: Read More

The other day, I told you how SugarCRM uses their blog in order to increase their attendance at live events. Before you start your blog - or even if you have Read More

You can apply these winning principles to employee benefits, as Finelite has successfully done, or to any area of people practices. Read More

Lack of a social media policy or a crisis plan can potentially ruin a business. Or, as some Kansas City nursing students are finding out, perhaps even a career. Read More

I almost did it. I was sooo close. And, I love Twitter.com so much. What was I thinking? What the heck made me even consider doing something that was completely anti-social, in our social media space. I am a human. That could be part of it... Read More

Domain investing is a profession that seems like it would be quite simple, but to become a successful domain investor, there can be a steep learning curve that can lead to considerable expense and a big time commitment. Read More