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Travis Campbell wrote this blog post while at InfusionCon (@infusionsoft) the email marketing 2.0 experts and their user conference. Followup marketing isn't nearly as hard when it's profitable. Follow these strategies and see for yourself. Read. Learn. Connect. Read More

Travis Campbell did some of the heavy lifting to help us understand Google Buzz and how its impact has been felt throughout the net. Here are best practices for using Buzz as a marketing tool for your business. Read More

Good overview and research about Local Search and long term marketing/sales impact. Read More

When did rules ever apply to the art of running a business? Let me preface this post by saying that I do not mean moral, ethical, or legal rules. There are rules that each person has set aside for themselves whether spiritual or from the laws of the land. I am talking about business rules. They are the rules predestined and applied by business ow Read More

The secret is not to worry too much about it. Becoming a Twitter pro doesn't mean you need to check Twitter all day long, always have it open, or always tweet brilliant quips. Just check into Twitter once or twice a day with these tasks in mind. Read More

Jerry Kalish of Slate's BizBox explains why changes in the tax laws should cause you to start updating your 401(k) documents. A must-read for everyone who participates in their businesses' retirement plan. Read More

When you visualize something you've already begun the creation of it. Whether you want to acquire something or create it, it all begins in the mind. Our minds allow us to see an idea fully assembled before it's been created in real life. Read More

Starting a business is very much like adopting a puppy. Every startup needs nurturing, and when it gets excited, it pees on the floor. Read More

With multiple organizations competing for customers' attention these days, personalization isn't just smart - it is absolutely necessary. True, creating different email messages for different groups is more work, but it's worth the extra effort when your email messages resonate with your customers. Read More

myRealRate is making news on the official Microsoft Silverlight site Silverlight.net. myRealRate.com uses Silverlight, a rich internet application development environment, to deliver peer-to-peer knowledge sharing, which helps business owners better evaluate their merchant services. Read More