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Email Marketing is the process of delivering relevant, engaging and timely marketing messages to a specific list of recipients via email. It is a great way to target specific groups and it’s relatively cheap too. Follow these six simple tips to create and run a successful Email Marketing campaign. Read More

Great post about figuring out how much you should spend on getting new customers. If you don't know the Lifetime Value of your customer, this post will help you figure it out. Read More

So many of us love to write – or want to start writing on a regular basis – but we never seem to put pen to paper (or keyboard strokes to the computer). To get you writing, here are three tips I personally practice, and pass along to others when people tell me they want to write more. Read More

Christopher S. Penn is showing how you calculate your billing rate as a consultant, by using the "Floor & Ceiling" method. How do you set your rates? Read More

Finding the right employees is a key component to running a successful business. Often you only get one chance to meet an individual after a resume is sent, and deciding on the perfect candidate comes down to 30 minutes or less. Making the most out of an interview can save you time and money, as Read More

How many of us start out the day with a firm commitment to crossing projects off the “to do” list? And then what happens? We click our email icon and the floodgates open. It’s been many years since businesses began using email as a preferred method of communication. Yet we still have a ways to go o Read More

Entrepreneurs never want to take a vacation from their businesses, but that’s exactly what we need to be better business owners. Take these tips to look like you're still working, even when you're on the beach. Read More

If you’re not having luck with getting a small business loan from a bank and investors aren’t banging down your door to provide you with a smaller amount of money, consider crowdfunding as an alternative. Read More

Entrepreneurs never want to take a vacation from their businesses, but that’s exactly what we need to be better business owners. These tips help make you look like you're still working, even if you're on the beach! Read More

Identifying your brand's core values goes a long way to delivering unforgettable customer service. Micah Solomon guest posts. Read More