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As a small business owner or entrepreneur, you want to identify yourself in a creative way while distinguishing your business from competition. As you start designing a website, business cards and marketing collateral, it is easy to get caught up in the elements of branding rather than the brand me Read More

What are you doing to retain your customers and keep them happy? It costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one, according to Inc. In addition, current customers spend 67% more than new ones. One of the best ways to keep customers coming Read More

Facebook for business is changing once again, folks. Now you can have multiple levels of admin as well as preschedule posts. Read More

Using Pinterest for business purposes can be an effective way to drive traffic to your website. Last week I attended a webinar hosted by Thismoment and they went through some best practice tips which I thought I’d share with you. The tips below apply to most social networks and it goes without sayi Read More

Are you still having the trouble figuring out what color you are looking for? Blue, red, green, they all look the same! The colors are so hard to choose. Read More

27 Insights About Creativity That Every Entrepreneur Should Read
All entrepreneurs must know how to be innovative if they want to succeed in the business world today. This is not something that... Read More

If your business blog doesn't see a lot of discussion in the comments, don't be discouraged. Here are some reasons why it doesn't matter anyway. Read More

In order to keep customers engaged – and attract new prospects – company websites need to be optimized for mobile. Here are four steps you can take to start transitioning to what President Obama is requiring of federal agencies. Read More

You’ve probably heard the expression “content is king.” This is especially true when writing compelling marketing copy. Here are 10 strategies to make your content shine. Read More

In this article, Tom discusses five practical benefits that you can start to experience from your very first day of blogging. Read More