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Trade shows can be overwhelming, especially if you are a small business or just getting started in the industry. To prepare you for the next tradeshow, we – along with RetailMinded – prepared a set of five tips to get you ready to make connections, have fun, and get the most out of your experience. Read More

What’s the first step in creating an email that gets a reader to take action? Creating a compelling subject line. Forty percent of a person’s decision to read an email is based solely on the subject line. As such, it is critical your subject line grabs the reader’s attention from the minute it hits Read More

Have you heard of the I.S.E.E.E. formula? It may sound like a secret code or government department. But what I.S.E.E.E. really stands for is five categories of signs that Rick Segel classifies display signage. Today we're looking at the "S" -- Sell Signs. Read More

Are you a small business or retail store that is seeing less traffic in the store and more online? Here are four ways business owners can keep customers coming in. Read More

Nearly every business engages in some form of email marketing as a way to reach customers and prospects. Lets take a look at Emma and MailJet, two companies that are gaining attention from businesses worldwide. Read More

Twitter — the social media giant that lets you market to your audience in 140 characters or less — now boasts more than 127 million active users. More and more businesses and retail stores are actively tweeting to build online reputations. How can you use Twitter to improve your business? Here are Read More

One of the best ways to capture shoppers attention is through in-store displays. These visual marketing tools include the products you are trying to sell along with signage and display information. The goal of in-store displays is to get people interested enough to buy your featured products. Are y Read More

2012 could be a banner year for renewing green efforts. Here are four trends you need to know about. Read More

Showbiz Trade secrets that will help you captivate your audience, overcome stage fright & win applause at the next business presentation or speaking event. Read More

I compiled a few blogs to help explain how to set up a blog, the layout, what to write, how to excel with your blog & make money from it. Plus reasons why you should be writing a blog for your business Read More