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SMS Marketing actually came into existence quite some time back, but was being dominated by emails. Only when emails started to fade away could the true colors and sky-high potential of SMS Marketing be recognized. Read More

Used by nearly 2bn people around the world, Facebook is checked daily by real people who are busy cultivating a feed of their interests and passions. By slipping your product into this feed – at a cost of as little as a dollar a day – you are able to reach out to that enormous audience. And if you Read More

It becomes essential for business owners to be aware of SEO and how it can benefit their business. If you are just getting started in the world of SEO, then you have come to the right place. This blog post will explain SEO and why it is important as well as reveal the main reasons why you should in Read More

Digital marketing is like a plot diagram with an inciting incident, rising action, climax, falling action and resolution; missing any part of the story creates a disjointed tale. Lifecycle Marketing Optimization takes this same concept and applies it to the journey that a customer takes from being Read More

Today most of the businesses have an official page on Twitter or Facebook to connect with people. Moreover, they even spend a small amount of money on different platforms that help to manage the social media sites ManageFlitter, Sprout Social, etc. Still, there are a few who believe in following th Read More

Cold calling or just blasting messages to a purchase list are inefficient methods of generating leads. If you want to increase the list of your potential clients, you need to think of lead generation as a funnel. You need to meet or visit potential clients to be able to gauge their lead worthiness. Read More

One of the greatest abilities of video marketing is its ability to reduce support queries. You will find that through the use of effective videos you will not only be able to resolve your customer problems, but also save time and increase customer satisfaction. Read More

Recognizing the hard work and achievements of employees has long been proven to be an effective, long-term motivator, helping maintain morale within the workplace and boost productivity. The challenge many small businesses face is finding ways to recognize stellar employee work without going over b Read More

Want to start a business but don’t have the ability to dedicate a full-time schedule to it? Not to worry — there are plenty of business opportunities out there that you can work on just on the weekends. If you’re interested in being a weekend entrepreneur, check out these 50 weekend business ideas Read More

The majority of 2016 Google updates were aimed at improving user experience, providing more accurate results and eliminating spam. Thousands of tests are run by Google at any given time, but few results satisfy enough to be rolled out as updates.

The first update remains unconfirmed by Google, b Read More