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Social networks are the nexus of online marketing. People are spending more and more time on Facebook, Twitter and Instagram than ever before, so if you want your blog to catch their attention it makes perfect sense to advertise it on these platforms. Read More

Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. Read More

I started wondering: what would a 4-week challenge look like for small business owners (whom I call micropreneurs when they do everything, or close to it, in their businesses)? Oddly enough, no one had created what I had in mind. So, ya know, I created one myself! Read More

If you want to get your brand seen you have to learn about pitching the media. This Marketing Eggspert round-up includes posts to help you do just that including pitching yourself as an expert, pitching the media examples, how to create the perfect media pitch, the mysteries of PR, using social med Read More

Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing.

Tell us who you are and what you do.

I’m Amanda Webb of Spiderworking and I work with small business Read More

We live in a world of global trading, a world where eCommerce is on a perpetual upward trajectory, fuelled by an ever-increasing demand for goods of all shapes and sizes in a seemingly endless marketplace. This is truly the dawn of a new age for entrepreneurship, as nowadays everyone and anyone wit Read More

Are you outsourcing your social media or are you scared to let go? In this Marketing Eggspert Round-up we have collated posts all about outsourcing your Social Media. These include why you should outsource, whether to consider collaborating with a digital agency, using DBA experts, how to start a s Read More

Influencer marketing has risen to new heights of popularity among marketers today. This rise in popularity is not just a fad. There are proven facts and data that have made influencer marketing so important.

Take a look at some of the most important facts behind the increasing demand for influen Read More

If you want to make your blog posts shine, include links to reputable resources online. I do this day in and out, so wanted to give you a few tips on how to get the best links. Read More

According to one study, at least 70% of Instagram users have sought a company out through the platform while 62% follow at least one company profile. Mastering Instagram is thus a highly vital aspect of your social media marketing efforts. Read More