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Digital marketing is gaining more popularity than ever as more and more of the market moves to, and relies upon, digital means. That means there’s never been a better time to become a digital marketer. People who love social media or search engine technology are just the types to jump into digital Read More

Many businesses still haven’t grasped just how beneficial the likes of Facebook and Twitter can be for their business and for their future events. Did you know, Twitter boasts an impressive 310 million active users each month, 24.6% of which are made up or journalists (who could be shouting about y Read More

Let’s suppose you have already built your blog, optimized your website for search engines, and initiated participating and boosting your content via social media. What’s the next step? Converting your website traffic into leads of course! Read More

Nobody can now dispute the fact that the success of advertisements lies mostly in the headlines. Ideally, the headline should grab the reader by the collar and make him want to read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when de Read More

The following list shows the five ways that search engine optimization is evolving. The items on this list were selected because they have specific applications for the business environment. Read More

All the email marketing campaigns analyzed in the infographic are rated based on 3 factors. Those factors include a clarity score, an excitingness score, and an attention map score. They then analyze each email and give pro tips on what can be fixed to make it more effective. The email examples l Read More

Ever had that awkward moment when you see an advert and go ‘Oh no, guys, just no’? Sometimes, negative marketing campaigns can deliver great results, though often it’s met with controversy and condemnation. Marketing might be all about getting it right, but these are five campaigns that failed mise Read More

When it comes to social media strategy, celebrities are tough to beat. Of course, they have the advantage of massive fan followings to start with, but their strategies go way beyond popularity. They know how to be in the public eye across platforms and they know what their followers want and expect Read More

We can all think of hilarious grumpy cat memes or advertisements that make us crack smiles. We’re hardwired to enjoy things that make us laugh, grin, and feel good — and we remember this emotion when we shop. When a brand finds the warm, fuzzy soft spot with its consumers, they see incredible retur Read More

s SEO so tough or are we making it that way?

Is getting the links so important or are we making it that way?

Firstly, let us make one thing very clear; when we are stressing on the importance of links, we are talking about the natural links. Read More